At the heart of all Moroccan towns are the souks which group together traders and craftsmen: cobblers and jewellers, apothecaries and leather makers, carpet and fabric sellers, potters and weavers. They very often set up shop in separate but neighbouring districts according to ancestral tradition and local custom, hence the maze of streets. Although each town has its market, some souks like the ones in Marrakech, Fez and Meknès have become legendary and an essential place to visit.

A key feature in traditional town planning, the souk is explored rather than just visited. Protected from the sun by plaited reed panels, it is a pleasure to walk through the narrow, bustling streets. Here, machinery has remained simple. Rugs, pottery, leather items or jewellery are made with the same confident and precise gestures that have guided Moroccan craftsmen for generations.

As everywhere in the orient, haggling is part of tradition. It is a subtle exercise that combines social relations, games and acting. Accept the mint tea you will be offered, look around the goods presented and hide your interest if you like something. All the pleasure of haggling comes from the time spent in the coolness of the shop. Discussions focus on a carpet or piece of jewellery of course, but also on the country, travelling and life. A golden rule: take your time!